Become a member of Goodreads
If you're not already - DO IT NOW!
Seriously, if there is one site you should belong to - it's this one. And here are some of the reasons I've found why:
When I was first published and busy one day googling my title (as you do - I was so proud, damnit!), I came across a link for a site called Goodreads which featured my book. It had popped up on the site after a reviewer had posted her review there. After clicking through - imagine my shock when it asked me if I was the author or knew the author. I wanted to cry. That was ME they were talking about! :)
Once the pathetic tears had dried up, I registered there and set up my page. Then, the world of Goodreads and the fabulous readers and authors that inhabit it, devoured me whole. I spent hours on there exploring all the different threads; adding books I'd read and adored over the years; made friends with people I knew already on there; and generally just had a wonderful bookish time!
I need to stress that for those not familiar with it - Goodreads is a site for READERS FIRST AND FOREMOST. It is not a place to blatantly announce to all and sundry that you have a new book out and that everyone should go out and buy it immediately because it is the best thing since sliced bread. No way - uh, uh - no how. Don't do it. And I really mean that. Do. Not. Do. It. Ever. Unless, of course, there is a thread specifically calling for authors to promote themselves - that is the only time you could. But in all honesty, I don't think many readers actually can be bothered to wade through the hundreds of posts to find a new-to-them author anyway, making those threads pointless and probably a waste of time.
Instead - I've found myself drawn to a couple of groups and threads in particular. I comment and interact occasionally, but in the main, I lurk. The girls are hilarious, highly intelligent and incredibly insightful in their dissection and discussion on the romance books they've read. My favourite group is this one: http://www.goodreads.com/group/show/47816 and are aptly named - Romance Forum Refugees. One of the funniest threads there is called: Cover Art - the good, the bad and the Fabio. I recommend checking it out one day if you need a really good belly-laugh. In the group discussions, you can read about what are a romance reader's pet peeves, what they want to see more of and what they find annoying character traits, just to name a few. To a writer intent on learning more and getting better at what they do, this is invaluable insight and to be ignored at your peril.
So, if you're not a member, or haven't explored the group side of things yet - what are you waiting for? You'll have a ball, and learn a few things along the way. Have fun - and happy reading :)